Saturday, December 26, 2009

Avatar's Boffo Business

By Chase Kahn

Courtesy of Nikki Finke over at Deadline Hollywood, Sherlock Holmes was #1 on Christmas Day with a total of $25 million, while Avatar continued to rake it in with an unprecedented $24 million Friday. (Which isn't far off from the $26.7 million it pulled in on opening day last week - amazing number).

Of course, these figures are subject to change, but with these early estimates, Avatar may not have to wait a week to beat Holmes for the weekend.


  1. I know I'm going to the movies tomorrow whether or not I see Sherlock Holmes or Up in the Air is a coin flip. 24 million for Avatar though? Quite impressive. I think it's benefiting from strong word of mouth, especially among the teenage crowd.

    After writing my review for the movie I went back and read yours, interesting how we ended up concentrating entirely on different things :)

  2. This kind of trend (only 5-10% drop week-to-week) is, I don't have to tell you this, extremely rare. It's such a TITANIC-like statistic, and I'd contend that it's more to do with the female crowd eating it up and telling their friends about it. I know my mom LOVED the film and intends to take my sister tomorrow (which would make it the third time she's seen it).

    20th Century Fox doing keg stands over this. I mean it almost beat SHERLOCK HOLMES on its opening day - surely it will pass it on Saturday and Sunday.