Wednesday, April 28, 2010

Jonah Hex Lives

The Playlist has been recently tracking the dearth of marketing that Warner Bros. is employing in regards to Jimmy Hayward's Jonah Hex (6.18), the comic-styled Western starring Josh Brolin and Megan Fox.

Up until a few days ago, it appeared certain that Warner Bros. would delay the film, seeing as how with a release date just two months away, no one knew anything about it. Well we finally saw our first footage a couple days ago with a quick promo clip followed by the first official poster today:

I've never seen a big-budget studio film (much less one with a summer bow), play it this close to the chest. The Playlist - going by early test reviews and script readings - is likening it to Ghost Rider in its mood and style, yeesh. Supposedly the trailer will be attached to A Nightmare of Elm Street starting this Friday.

1 comment:

  1. Usually when companies play this close to the chest it's one of three things:

    1. Twist ending they want to keep hush hush.
    2. It's a bomb and they want to sneak it in when nobody's watching.
    3. They don't know what to do with it.

    Sometimes 2 and 3 can go together, but not always. I don't think 1 applies here. So I'm guessing it's a bit of 2 and 3 :)