Sunday, August 16, 2009

"Bring It On" Saves DVD Sales

By Chase Kahn

This year has seemed rather tumultuous for DVD sales, with rumors that studios are seeing their profits fall to as much a 15% across the board. The reason? Netflix and Redbox, simply -- if customers are renting movies for $1, why would they pay $20? Hence the latest Fox-Redbox lawsuit over 30 day delays between street-dates.

But this story from Variety today tells us that the term "straight-to-DVD" may have more financial weight than we thought. Listen to this:

"In fact, the teen cheerleader pic "Bring It On" and its four sequels have brought in about $300 million in homevideo sales for Universal. Even better, U's seven-picture "American Pie" franchise -- all installments featuring the tireless Eugene Levy -- has generated a total consumer homevid spend of a half-billion dollars, says the studio's homevid production head Glenn Ross."

Yes, you read that right, there have been 7 American Pie movies. I just don't know anymore.


  1. I'd like to write something insightful, well thought out, and critical of our idiotic consumerist culture and desire to be meaningless entertained at the sacrifice of our own good.......

    After reading this all I can really muster up is "Ugh...really?....ugh"

    That's about it.

  2. And I though "Dance Flick" would have a hard time selling copies. "Bright it On 4" is making money???? Yikes.

  3. With Christina Milian, even I might check out Bring It On: Fight to the Finish. She's a guilty pleasure of my, that's my only explanation! But I definitely won't be buying it, just wasting a Netflix spot.