This year has seemed rather tumultuous for DVD sales, with rumors that studios are seeing their profits fall to as much a 15% across the board. The reason? Netflix and Redbox, simply -- if customers are renting movies for $1, why would they pay $20? Hence the latest Fox-Redbox lawsuit over 30 day delays between street-dates.
But this story from Variety today tells us that the term "straight-to-DVD" may have more financial weight than we thought. Listen to this:
"In fact, the teen cheerleader pic "Bring It On" and its four sequels have brought in about $300 million in homevideo sales for Universal. Even better, U's seven-picture "American Pie" franchise -- all installments featuring the tireless Eugene Levy -- has generated a total consumer homevid spend of a half-billion dollars, says the studio's homevid production head Glenn Ross."
Yes, you read that right, there have been 7 American Pie movies. I just don't know anymore.