The Playlist has been recently
tracking the dearth of marketing that Warner Bros. is employing in regards to
Jimmy Hayward's
Jonah Hex (6.18), the comic-styled Western starring
Josh Brolin and
Megan Fox.
Up until a few days ago, it appeared certain that
Warner Bros. would delay the film, seeing as how with a release date just two months away, no one knew anything about it. Well we finally saw our first footage a couple days ago with a
quick promo clip followed by the first official poster today:

I've never seen a big-budget studio film (much less one with a summer bow), play it
this close to the chest.
The Playlist - going by early test reviews and script readings - is likening it to
Ghost Rider in its mood and style, yeesh. Supposedly the trailer will be attached to
A Nightmare of Elm Street starting this Friday.
Usually when companies play this close to the chest it's one of three things:
ReplyDelete1. Twist ending they want to keep hush hush.
2. It's a bomb and they want to sneak it in when nobody's watching.
3. They don't know what to do with it.
Sometimes 2 and 3 can go together, but not always. I don't think 1 applies here. So I'm guessing it's a bit of 2 and 3 :)